The Blue Cross Story

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The Blue Cross and Blue Shield Association is the largest private health insurance program in the United States (including Puerto Rico) and Canada. It is composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively supplied health care coverage to more than 88 million people in 2003.

For its beginnings we require to go back to 1929 to a man namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. He was an skilled administrator, as he headed the College of Medicine, School of Nursing, College of Dentistry, and the university hospital.

Soon right after taking the job, he created a well being plan that guaranteed teachers 21 days of hospital care for 50 cents amonth. The plan soon spread to other employee groups in Dallas, and then comparable plans began to crop up nation-wide.

Meanwhile, about the same time that Kimball was producing his plan, the Blue Shield notion was becoming well-liked in the lumber and mining camps of the Pacific Northwest. Severe injuries and chronic illness were frequent amongst these workers who had been in very hazardous and unsafe jobs.

Their employers saw the need to have to supply medical care for them and they arranged with physicians to spend them a monthly fee to take care of the medical needs of the workers. These programs would later become what is recognized as the Blue Shield Plans.

As for the cross symbol, it was initial utilised in a 1934 advertisement for the Hospital Service Association, which later became known as Blue Cross and Blue Shield of Minnesota.

Joseph Binder, a Viennese artist, was hired by Company secretary E.A. van Steenwyk to produce a poster that included a blue Greek cross. Van Steenwyk used the symbol to determine his company's wellness plans and then Blue Cross began to use it in other parts of the country.

In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that wellness plans about the country met certain standards.

The AHA continued to use the symbol until 1960 when the Blue Cross Association was founded. The two organizations remained affiliated till 1972.

The shield symbol was developed in Buffalo, New York by Carl Metzger in 1939 and the initial official Blue Shield plan was founded in California that very same year. Carl Metzger was an early pioneer in the Blue movement and he wanted a design that would distinguish the new medical service strategy.

It soon flourished as the number of Blue Shield Plans kept on growing. In 1948 the symbol was informally adopted by nine plans called the Connected Medical Care Plan, which was later renamed the National Association of hawaiian flowers Blue Shield Plans.

More than the years, the Blue Cross and Blue Shield healthcare insurance concepts took hold. The Blue Cross Blue Shield Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of Blue Shield Plans. When the Blue Cross and Blue Shield organizations merged, their brand symbols also merged and became a single of the most familiar symbols in America.

To show you how significant it has become, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in revenue. The evolution of managed wellness care in the United States is intimately linked to the designs of Blue Cross-Blue Shield.

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