2008 Mercedes B Class: American Introduction Delayed?

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Mercedes has long looked at the complete U.S. auto industry as fair game, meaning it is not just a place exactly where it can sell luxury autos, but a place to marketplace low spending budget autos as well. Unknown to some American motorists, the Mercedes name is a lot broader than merely getting a luxury make. Like its German rival, Volkswagen, Mercedes sells automobiles in Europe that compete directly against the Golf as well as against the luxurious VW Phaeton. Still, introducing a spending budget Benz to America is a psychological hurdle that parent DaimlerChrysler is delaying producing a commitment to. Lets take a look at the proposed B Class and the causes why the model not make it to the U.S. anytime soon.

For starters, the proposed B Class is based upon Mercedes A Class line of cars. Okay, that tells you a lot! In short, the A Class is a correct line of compact automobiles that are popular in Europe. If you were to give significant consideration to getting a Volkswagen Golf you would think about the A Class to be its logical competitor. A slightly larger model, the B Class, makes far better use of engine placement and design to produce a vehicle that isnt considerably bigger than the A Class on the outdoors, but is nearly as roomy as the S Class is on the inside [when mustang headlights configured as a wagon].

Beyond all of that, the B Class will be built with Mercedes electronic stability system and come equipped with much more normal attributes of any vehicle in its class. Basically, the B Class would be about the size of a Rabbit with all the common Mercedes gadgets and trim that Mercedes owners favor. So, if the B Class were wheel spacer to sell in the U.S., most models would likely retail for about $25,000, which is well above the price tag of a totally loaded Golf.

Published reports through automotive websites and blogs are indicating that the car may possibly not make it to the U.S. due to numerous concerns. These consist of:

Expense factor. Mercedes lost a lot of cash in 2005 and the organization is undertaking all it can to return to profitability as soon as possible. Preparing any automobile for the U.S. industry takes time and charges funds DaimlerChrysler is loathe to expend money on a project that might not be lucrative at the commence.

Customer perception. A really robust psychological aspect must be overcome initial and that is consumer perception. While the Mercedes name adorns a variety of car levels in Europe the name is perceived as pure luxury in the U.S. Mercedes remembers Cadillacs attempt in the previous to make a spending budget Caddy [bear in mind the Cimarron?] and how those attempts failed bull bars discussions miserably.

BMW. BMW is also thinking about importing a price range model, the 1 Series. Anticipate Mercedes to get severe about the B Class if BMW imports the 1 Series.

Presently, only the sedan and wagon would be imported to the U.S. and any hatch versions would remain in Europe. With offered diesel power, the B Class may thrive as consumers gravitate to a automobile capable of cracking 40 miles to the gallon. Introducing the B Class to the American industry is a risky proposition, but what is there about promoting automobiles that isnt?

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